Create New Thinking Boxes



Thinking out of the box is a thing of the past. The rapid pace at which change is happening, the out of box thinking will take business nowhere. If business has to remain competitive then it has to change the way it thinks. The authors de Brabandere and Iny - innovation experts at the Boston Consulting Group (BCG) - in their book Thinking in New Boxes have provided newer ways to light the idea bulb.

Creative thinking is the key that unlocks ideas. If this key is not used then organisations will keep doing the same thing the way they have been doing. They will be stuck in a rut. So, there won’t be any wow experiences for their customers. And if business is unable to provide delightful experiences to their customers, then they risk losing them.

If retention becomes an issue for business then how they’ll attract new customers? By thinking creatively, business can consistently reinvent itself, thus not only retaining their existing clients but attracting the new ones. Business should never be out of customer’s awareness.   

The BCG innovation experts have created a roadmap for thinking differently. Below are the 5 essential steps they have mentioned in their book:

Doubt everything

Probe the possible

Diverge

Converge

Re-evaluate

The whole idea is to challenge what you are doing. Every policy, every process, every product should be re-examined with a sceptical bent of mind.  Find flaws in them, look for loopholes, tear them apart. Then explore options. No idea is useless. They may not be implementable for a specific reason. So, don’t discard any ideas. Once all the ideas are listed, pick the breakthrough ones from amongst them.  And as de Brabandere and Iny remind us in their book, no idea is good forever.  Therefore, re-evaluation is a must.

The time is ripe for a fundamental shift. To stay alive in this cut-throat environment, start creating new thinking boxes.

-          NZ

11.5.2019

              

Comments

  1. Saima Wasti11 May 2019 at 00:16

    Very well put up .

    ReplyDelete
  2. Zarin11 May 2019 at 01:15

    Very nice.

    ReplyDelete
  3. Vijay kunar11 May 2019 at 01:48

    Nice article Nazir. Thought provoking.

    ReplyDelete
    Replies
    1. NASIR ZAIDI11 May 2019 at 01:58

      Thanks. I am Nasir, not Nazir.

      Delete
    2. Unknown12 May 2019 at 04:55

      Very nice Nasir bhai. We all are proud of you. Keep up the good work..

      Delete
  4. saiyid zaidi12 May 2019 at 07:37

    very nice

    ReplyDelete
  5. saiyid zaidi12 May 2019 at 07:37

    This comment has been removed by the author.

    ReplyDelete
  6. saiyid zaidi12 May 2019 at 07:50

    My comment is on the Blog “ Create New Boxes” written so beautifully by my son Nasir zaidi. His blog is inspired by the book Thinking in New Boxes by de Brabandere and Iny - innovation experts at the Boston Consulting Group (BCG). I have not read the book so my comment is based on what Nasir has deduced from the book and expressed in the blog
    Asserting that Thinking out of the box is a thing of the past is a very misconceived notion. If this concept was not alive all the innovations and developments that have taken place in the world would not have been possible— Think of Thomas Edisson. Discarding this would be killing the creative and innovative thinking .To my mind what is suggested is putting the old wine in the new bottle

    Outside the box means a new thought.  It means dispensing with constraints. Move away from the stereotypes. Purpose is to come up with new ideas. Ideas that lead to innovative pivots and launches.It is a challenge thrown up to come up with ideas. It is to look further and to try not thinking of the obvious things, but to try thinking of the things beyond them.
    It is a thinking that moves away in diverging ( Diverge)directions. Diverging is
    to Involve a variety of aspects and which sometimes lead to novel ideas and
    solutions; associated with creativity. It is the process of using your mind to
    Consider something carefully. It takes a wider perspective and oscillates
    between uncommon content . Breakthrough thinking and creativity often
    Come from making uncommon connections. . This is what the blog also says
    “(The whole idea is to challenge what you are doing. Every policy, every
    process, every product should be re-examined with a sceptical bent of
    mind. Find flaws in them, look for loopholes, tear them apart. Then explore
    options. No idea is useless. They may not be implementable for a specific
    reason , but don’t discard them. Once all the ideas are listed, pick the
    breakthrough ones from amongst them. And as de Brabandere and Iny
    remind us in their book, no idea is good forever. Therefore, re-
    evaluation is a must.”
    Outside the Box thinking does not assert that all ideas are good forever if it
    were so ;it wont encourage thinking differently’
    It goads us  to think differently, unconventionally . It refers to novel or creative thinking. Origin is from "Nine dots" puzzle, whose solution requires some lateral thinking. .
    Thinking outside the box concept goes through all the steps as indicated in the Blog
    Doubt everything
    Probe the possible
    Diverge
    Converge
    Re-evaluate

    It is just putting the old wine into the new bottle

    ReplyDelete
  7. Deepak Mehra13 May 2019 at 10:38

    Enjoyed reading it. Disrupt or be disrupted.

    ReplyDelete

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